Boulevard

Branding

We were tasked with developing a corporate identity to reflect the verdant nature of the Boulevard, a ground-breaking residential subdivision incorporating a central park of more than two acres, tree lines streets, tennis & basketball courts, a playground with barbecue facilities & more.

Using natural colours & actual leaves, collected from the subdivision itself, we developed a trademark involving minimal post production to form an organic & highly detailed corporate identity. The final corporate identity is flexible, working as a standalone trademark forming an abstract B (for Boulevard) or up close as a textured broader visual language across corporate collateral such as brochures & signage.