Candetti

Branding

Candetti is one of Adelaide's largest builders with major projects including the $80 million State Aquatic Centre at Marion. The organisation's corporate identity was due for a refresh to reflect its market position & capabilities after a decade of strong growth.

Throughout the development process, we analyised Candetti's competitive environment & found multiple organisations with similar brand colours. These similarities made it difficult to distinguish visual identities — and therefore building projects — from a distance.

We dropped yellow as a brand colour & instead focused on the existing blue, a colour not strongly used within the analysed competitive environment. The logotype itself is simple, complementing the 'Can' positioning statement we additionally developed as part of the corporate identity redevelopment process.

Web

As part of the visual identity redevelopment, a range of collateral was developed as well as an industry-leading website integrating a customised content management system allowing for in-house management of projects & other parts of the website.