Dentle

Branding

If you're nervous before going to the dentist, you're completely normal. So when it came to developing an identity for then Woodville Dental, the brief was to communicate just how gentle a dentist can be.

Dentle was developed by combining the words gentle & dental & the dentle brand becomes the word gentle under certain light conditions, reinforcing dentle's positioning statement – we're gentle.

Awards

This execution was awarded a finalist position in the Corporate Livery category at the 31st Annual Advertising and Design Club Awards held in 2008.