Holdfast Insurance Brokers

Branding

With four offices across Australia & an annual turnover in excess of $25 million, Holdfast is one of the fastest-growing insurance brokers in Australia. We work closely with the company, catering for their every creative need.

Our first project with Holdfast Insurance Brokers saw the redevelopment of their brand. The anchor featuring in their previous trademark highlighted strength & stability, as well as the company's origins at Holdfast Shores in Adelaide, but at the same time confused consumers who associated the brand solely with marine insurance — or worse, a non-insurance-related marine business. The type component of the previous brand additionally lacked a coherent hierarchy.

The brand redevelopment saw the removal of the anchor, a restructuring of the type component & the evolution of the previous dark blue into a moden cyan that's more straightforward & cost effective to consistently implement across a wide range of mediums — from professionally printed brochures to internal documents & everything in between.

& Everything Else

Following this rebrand, we have worked with Holdfast Insurance Brokers in a brand management capacity, managing the creative execution of the brand across all internal & external collateral — from business cards to national ad campaigns.