Wedding Invites

Branding

uniqueinvites.com.au is a multi-award-winning producer of wedding invitations. Their brand promise is to be unique — with no two invites ever being the same. We saw this brand promise as a major point of difference within a competitive market & developed a brand to reflect it. In fact, we developed dozens of them. The result is a set of trademarks that not only reflects this brand promise, but lives & breathes it. The final corporate identity appears uniquely in every execution – changing from business card to business card & from page to page within brochures & the website.

The core trademark was based on confetti & its unambiguous ties to weddings. The unique placement of each piece of confetti was achieved using photography to capture unique patterns created by dropping actual confetti. Each circle was then simplified to create more precise shapes while maintaining each organic placement.

Web

As a web-based operation with no physical retail space or shop front, building an effective website & quickly reaching a targeted audience was critical to the business' success. Analysis of the search environment revealed a lot of competition around obvious wedding related keywords such as 'wedding invitations'. A high level of competitive pressure makes it near impossible to appear organically (for free) at the top of search results within a short timeframe. We instead targeted more specific keywords such as 'engagement invites', 'place setting cards', 'church booklets' & so forth. Focusing on such keywords as a short term strategy quickly saw uniqueinvites.com.au appear within the first handful of search results within major search engines for a large number of relevant keywords. More competitive keywords are now being targeted as a medium term strategy as the website gains more & more love from search engines.

Advertising

We additionally manage ongoing search & broader online ad campaigns for uniqueinvites.com.au to maximise its total reach.

In its first year uniqueinvites.com.au has delivered wedding invitations to 15 countries around the world. With this sort of result, who needs a traditional shop front?

Awards

uniqueinvites.com.au was recognised in the Corporate Identity / Trademark & Corporate Livery categories at the 32nd Annual Advertising and Design Club Awards held in 2009.